Every business has competitors and yours is no exception. Let’s say for example – you have a nice little ice cream shop and your biggest competition is just around the corner. So how do you sell more ice cream than them?
The **secret** is to add online marketing. And tell people about it!
Here’s how you add that marketing if you’re a smart ice cream shop online marketer:
You have a website because people search online for types of ice creams shops, where they’re located, and if there are any coupons or specials available. Really!
You get a Facebook fan page set up and offer a shot at a contest or a coupon, etc if they “Like” your page and spread the word to their friends.
You get on Twitter and gather followers who are waiting for you to tweet about Twitter Only specials and other sweet tweet deals.
You tell people they can tweet, email, or fill out an online order form with your bulk ice cream orders or special ice cream cake orders so you can have it all ready and waiting for them when they come in.
You ask for interaction on your website in order to build community. What’s your favorite flavor? Have a poll to determine people’s favorite flavor of the month. What flavors would you like to see us offer? Tell me what your favorite creation of mix-ins would be? You collect email addresses with a special form on your site and market to these people who are interested in your ice cream shop and your brand of ice cream.
Do you think your competition is doing this? Probably not – they’re using the same excuses you are (too busy, don’t know how, costs too much).
That’s why it’s a great way to get ahead… way ahead. Frankly, even if they are doing some or all of these steps you can still get ahead of them – you do MORE of it.
Here’s a final BIG TIP to get your Tacoma or Seattle business ahead of your competition – DO THE MOBILE VERSIONS OF ALL THE ABOVE!