October 11, 2011

The 6 secrets to getting ahead of your Tacoma or Seattle Business Competition

Every business has competitors and yours is no exception. Let’s say for example – you have a nice little ice cream shop and your biggest competition is just around the corner. So how do you sell more ice cream than them?

The **secret** is to add online marketing. And tell people about it!

Here’s how you add that marketing if you’re a smart ice cream shop online marketer:

You have a website because people search online for types of ice creams shops, where they’re located, and if there are any coupons or specials available. Really!

You get a Facebook fan page set up and offer a shot at a contest or a coupon, etc if they “Like” your page and spread the word to their friends.

You get on Twitter and gather followers who are waiting for you to tweet about Twitter Only specials and other sweet tweet deals.

You tell people they can tweet, email, or fill out an online order form with your bulk ice cream orders or special ice cream cake orders so you can have it all ready and waiting for them when they come in.

You ask for interaction on your website in order to build community. What’s your favorite flavor? Have a poll to determine people’s favorite flavor of the month. What flavors would you like to see us offer? Tell me what your favorite creation of mix-ins would be? You collect email addresses with a special form on your site and market to these people who are interested in your ice cream shop and your brand of ice cream.

Do you think your competition is doing this? Probably not – they’re using the same excuses you are (too busy, don’t know how, costs too much).

That’s why it’s a great way to get ahead… way ahead. Frankly, even if they are doing some or all of these steps you can still get ahead of them – you do MORE of it.

Here’s a final BIG TIP to get your Tacoma or Seattle business ahead of your competition – DO THE MOBILE VERSIONS OF ALL THE ABOVE!

October 9, 2011

3 Reasons Why You Don’t Have A Website For Your Tacoma or Seattle Business… Is This You?

We work with and respect many small Tacoma and Seattle businesses; the people behind them are intelligent, creative, hard working, and focused! But we worry when we see them working harder than they have to on every aspect of their business.

They’re wearing all the hats and making things happen as best they can, yet they haven’t begun marketing online with a website. Having their own website could really take a load off their shoulders plus give them a whole new world of customers.

Why don’t they have a website? These are the 3 reasons we’ve come across…

1. They don’t know what to do.
They’ve been in business long enough to know there’s always a steep learning curve with something new – the technical details, the marketing details, the necessary insider info.
- Very true. A real amateurish-looking, poorly laid out website can do more harm than good. A website should be more than one page filled with ads. Building a website is something that can be learned and some aspects of it are easy, but it takes time. Which leads to objection #2.

2. They don’t have the time to mess with it.
They don’t have time to learn what to do, time to get it going, time to keep it going.
- Agreed. That’s why there are companies like ours that specialize in setting up your website and even keeping it updated if you want.

3. They (think they) can’t afford it.
Their business is just starting off or they’re not in the position to afford “luxuries” like a website.
- OMG! A website is a necessity today and we would argue it’s better to get it up as soon as possible so it can help bring in clients. People like to check your company out online, it gives them more of a sense of who you are, and they like to buy online. A website means customers are global, not just local, and that should tell you your chance to profit from your website can far outweigh the cost of getting a website designed and “put up”.

This all may sound a little ‘blunt’ but adding the online component to your Tacoma or Seattle business is critically important and we would be happy to work out a plan that gets you a well-designed website on your budget.

October 1, 2011

Can Your Tacoma or Seattle Business Pass This Website Design Check?

Here’s a reality check, or checklist, for your your Tacoma or Seattle business and how you stack up against other business websites.

Mentally check Yes or No to each of these…

__ I have a website that perfectly showcases what my business is.
The face of your website is the face of your business. It should reflect what your business is and does, and what your values are. This is important to remember as more and more people search via the Internet.

__ My website has professional graphics and design and looks beautiful.
Image is important. It doesn’t have to be all slick and over-the-top but it should be professional enough to be engaging and evoke trust.

__ New people are visiting my site every day.
People, aka traffic, are important to your business. Get that traffic through various marketing methods.

__ I sell products from my website.
You’re not just selling products but also your services and your brand.

__ I look at my site’s stats and know where my customers are coming from.
Knowing how people are finding your site means you can beef up the weak areas or put extra time and resources in the strong areas.

__ I use social media and there are links on my site.
At the very least you’ll want to consider getting on Twitter and putting up a Facebook fan page.

__ I collect names and email addresses of my site visitors so I can market to them down the line.
This is huge! Offer something people want in exchange for their email address and you’ll have a targeted list of people who are interested in what you have to offer.

__ Other websites have links to my site.
This is called backlinking and it helps your site get higher up in the search rankings. The better your site sits in Google, the more traffic you get.

__ I have an optimized Mobile version of my site that displays well on all modern smartphones.
People are not always sitting at their computers, but most of us have always have a smartphone with us. Mobile search and usage is the fastest growing segment of the market! If you don’t have a mobile website for your Tacoma or Seattle business, it’s like not having a conventional website.

Don’t feel bad if you marked many of these No. You’re not alone. But you can turn that around and make these all Yeses and get ahead of your competitors. We’re here to help your Tacoma or Seattle business mobile marketing questions.

September 30, 2011

Can a Video Campaign Be the Easy Answer To Growing Your Tacoma or Seattle Business?

Many Tacoma and Seattle businesses have figured out that placing videos on their website is a good move.

Why? Because it builds the brand name, showcases them as an expert, puts real people behind the name, speaks to new customers, gives important information, offers real live customer testimonials, brings in new traffic, and increases sales.

More, Google and other search engines tend to give more weight to videos than to written content! A picture literally is worth more than a thousand words!

Here are some types of videos YOU could use to grow your Tacoma or Seattle business:

* Customer testimonial videos with real people giving their honest feedback. This is the social proof that will help you sell more products or services.

* A brief video introduction into what you do. This is like a video version of your elevator speech.

* A brief walkthrough of your website video. Show them the page tabs and the search function so they can find what they are looking for on your site. Also show them the contact page so they can ask questions or leave feedback.

* How To videos. Perhaps you can show potential customers how to use the product or you can explain how to purchase the best product based on their needs.

* Question and Answer videos. Take the typical questions you get and make a video answering them. This shows the customer you care, and also cuts down on your time having to repeatedly answer the same questions via email.

Video on your website can have a tremendous influence on your business, but there are some details you should know regarding how to get the maximum impact from your media efforts.

Please give us a call of us our Contact Us page if you see the potential of using video and would like to discuss it further for your Tacoma of Seattle business.