Why Your Tacoma or Seattle Business MUST Have a Mobile Website!

September 7th, 2011 Tags: mobile websites seattle, mobile websites tacoma, seattle mobile websites, tacoma mobile websites
Posted in Internet Marketing, Mobile Marketing

No matter what Tacoma or Seattle business niche you are in, times are tough these days when it comes to getting more sales and increasing profits. Businesses are forced to utilize creative strategies that can reach their potential and existing customers both easily and affordably.

With the exploding popularity of mobile phone devices, business cannot afford to overlook mobile marketing techniques and strategies. For instance, most mobile phone users now use their phones to find services on the web when they’re not at their computer. However, most businesses still do not have a “mobile-friendly” website (even if they have a conventional website).

Traditional websites are built to be viewed on a computer screen instead of a small mobile phone screen. So viewing a traditional website that has not been “mobilized” on a mobile phone is frustrating if not impossible. You have to scroll all over the place just to find the information you’re looking for due to the limited space. It’s like looking at a TV screen through a keyhole.

In fact, most “non-mobilized” websites don’t even load at all on mobile devices. A growing number of people use their smart phones to search for local businesses while they are on the go. As soon as they hit a website that they can’t navigate or use, they quickly exit the site and move on.

If you don’t have a mobile website, the site they just left was PROBABLY YOURS.

Businesses need to start to see how they are missing out on some SERIOUS business by not having mobile-friendly websites.
Here are a few other reasons your business MUST have a mobile website:

Portability and Accessibility
- Compared to a desktop or a laptop, mobile phones can be taken anywhere people go at any time of the day or night. In fact, many people are starting to keep their cell phones within reach at all times. Not only that, but people are using them more than ever to surf the web. If you want to get noticed easily and maintain the proper mobile presence, a mobile website is the perfect place to start.

Mobile Search
- Most smart phones today are equipped with apps that assist in convenient online search resources such as Google and Yahoo. Your business can easily be found when people search for products or services such as yours from their mobile devices. However, that visibility is useless if they click to get to your website and can’t find the information they need because your website won’t display properly on their phone.

Localization
- Mobilizing your website is the perfect way to help your local customers find you. Mobile websites have to be smaller than traditional websites, which means you have to limit the amount of content you put on them. So it’s important to only put the information your visitors need while visiting your website from their mobile devices. Most people on the go are looking for your phone number, directions to your establishment, or your services list (or a menu for a restaurant, etc.). So make sure these things are readily available and easily accessible on your mobile website.

Once the site is built and installed, it’s working for you 24/7. Mobile websites can drastically increase the number of potential customers who are exposed to your Tacoma or Seattle business without spending a extra money on advertising.