Introduction To Web Design – Part 8: Getting FOUND On The Internet, or What The Heck is SEO?

All of my clients have heard me say at least once, “There’s no point in having the most beautiful billboard ever made that adverting your business…if it’s located in the middle of the desert, not near a road.”

What I mean is that there’s no point in spending the time, effort, and money to develop a website if you don’t spend as much – or more – time using techniques that draw Google and other search engines to your website, cause them to index its content, and show it to people who are looking for information similar to that on your website.

That doesn’t happen by accident. But it will happen with design and effort. That design and effort is called ‘Search Engine Optimization’. It means optimizing your website for the search engines.

Now that you’re running a WordPress site, Search Engine Optimization (or SEO, as the title asks)
becomes much easier than if you were managing a static or code-based website. Almost all of your basic SEO tasks can be handled through plugins (look for ‘All In One SEO’ to install under the Plugins Tab – search for it, install now, fill it in, you’re done.)

There are 4 major areas to SEO that you should focus on:

• First and last lines of each post/page. The title of your page and the description of your page are essential areas that get indexed in search engines. You need to ensure that your preferred keywords are placed into your page and post titles and descriptions. WordPress has tools that makes this easy. Make sure that your keywords are also in the last line of each page/post.

• Keyword rich post or page titles. Every time you write a new blog post or page, you are essentially creating a new entity that can be found by a search engine. Make sure you name each blog post or page using the manin keywords for your business that people might search for when looking for content.

• Create valuable, unique content full of useful and interesting information that people will want to share. If information is of good quality, it should get indexed by the search engines much more easily than low quality, poorly written content.

• Speaking of unique content, don’t think for a moment that you can find an article on Google, copy it word for word with a couple of changes, and make Google think it’s unique. GOogle has spent millions of dollars making sure that won’t happen. In fact, your website can be penalized for it. That is the OPPOSITE of SEO.

This is by no means a full explanation of what can be done with SEO, or how to do it. But now that you know that it even exiss, you can begin to build your own set of techniqujes and tools.

This is the final post in this series of Introductory tips, and I hope you’ve enjoyed them. If you ever need help with your Tacoma or Seattle business’s website pleae feel free to contact me.

• Off page link popularity. The more sites on the internet linking back to your WordPress site, the better. To rank your website high on search engines, you need to make sure that you have inbound
links from quality sites. You can do this by participating in social networks or publishing content on other sites. Whenever you do, make sure you include a link back to your WordPress site.

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