Social Networking for Tacoma and Seattle Businesses – Part 11 – Promoting Yourself

tacoma wa expert computer consultantSocial Networking & Business Promotion

In the last post I covered Social Bookmark sites and how they work.. In this part I am going to talk about using social networking sites to promote your blog.

Do you know what the main purpose of a social networking website is?

As we have discussed many times before social networking sites are online communities that make it easier for internet users to meet and communicate with each other.

Did you know that you can use social networks to promote your website or blog?

When it comes to promoting a website or blog, there are many who think that the search engines will do all the work for them.  Search engines, like Google, Yahoo, and MSN use special algorithms that read the content on webpages and then use it to rank the website according to many different factors including; keywords, links in, links out, as well as many others including location and social status.

This means that you run a blog on graduating from high school in Pennsylvania, there is a good chance that your site will appear in searches done on Pennsylvania high schools. Although many blogs are successfully ranked in search engines, not everyone makes the grade.

Since most social networking websites work to connect internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog.  But, before they can read your blog, you have to let them know that it exists.

With the cost of traditional advertising rising more and more people are flocking to social networks to promote their websites and blogs. Social networks are very powerful tool that when used correctly can achieve outstanding results and what makes them even more attractive as there is virtually little or no cost to get started. When it comes to promoting your site on a social network there are few things that work really well.

– Stay consistent.

When you are using social networks to establish a presence or your blog or website it’s important that you stay consistent so that your audience will form a connection with you. You can do this by regularly adding to and updating your status on the social networks you are a member of. this consistency will help ensure that your audience stays engaged and interested in what you have to say.

– Always give back.

Providing value for your consumers is one of the most effective strategies that you can use especially on social networks. This will help you establish trust, gain credibility and build relationships that will lead to more traffic customers and sales for your site.

– Perform research.

Social networks make it easy for you to connect with your target  audience, they also make it easy for you to keep an eye on your  competition. By keeping a close watch on what your competition is to  you will be able to improve your own social media results.

– Diversify.

Even though you may be tempted to focus all of your promotion on one social network like Facebook, for instance. It is important that you establish a presence social networks so that you can reach as many people in your target market as possible.

With the growing popularity of social networks more and more consumers are turning to them as a means to find information, products and services that they are interested in, so it only stands to reason that you should take full advantage of everything that they have to offer for your website or blog.

We’ve almost reached the end of this series of posts. Watch for the final one, where I’ll be covering how to target your audience.

Social Networking & Business Promotion

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